You can create a deep connection with a long hug. Of course. You know that. What you might not know? The amount of time matters. We're not talking about the half-second hug-cum-chest-bump. Or the 5 second clench-to-coax. No, indeed! Apparently, a loving embrace held for 20 seconds taps our sweet spot. The folks at The Shift Network say that 20 seconds is the "magic" length needed to release oxytocin in the body.
News organizations from the BBC to USA Today have reported on the University of North Carolina's discovery that a longer hug reduced cortisol (stress hormone) and increased oxytocin in the couples studied. Oxytocin is the "bonding hormone" the inspires the feeling of meaningful connection with others. This happy hormone is also linked to reducing blood pressure and the risk of heart disease. With whoever you are close to, try staying close longer with a 20 second hug. You may feel the difference.